When I first found out about network marketing , I was sat in a sea of overwhelmed thoughts. My mind was scrambled! I have tried many methods of marketing and this works the best for me.
I tried attraction marketing in many forms without a blog. And being COMPLETELY honest, i wanted and looked for a quick fix.
And I found out, there isn't one so stop looking .
And now I find my blog is the best tool that I have EVER set up in my business.
Your blog is the lynch-pin your attraction marketing strategy and in my opinion, absolutely *key* to your success.
Don't forget that to 90%+ of the population a blog is something rarified that only “experts” can have.
It has a similar effect to having a book published. Only “experts” can have a book published, right?
But the one thing I want to get over to you in this post is that having a successful blog is easy!
And that you can (and should) do it.
As soon as humanly possible.
OK so now we’ve got that settled, onwards...
1. What’s In a Name?
You're building the brand of YOU, so if you’re called Sarah marsden , then try domain names (that’s just another name for website name) like these:
- Sarahmarsden.com
- WorkWithsarah.com
- MeetSarahBloggs.com
- ProfitWithSarah.com
- PartnerWithSarah.com
If the .com is not available, the only other option I’d consider is .net.
2. How to Quickly Make a Blog?
The most popular network marketing blogging platform by far is WordPress. It’s mature, stable and dead easy to use.
There is an option to use wordpress.com to host your blog. This is tempting because it’s free and slightly easier.
The thing is though, you won’t own your blog and the domain (web address) isn’t fully branded to you. Those in the know will always perceive a WordPress-hosted blog as slightly amateurish(SORRY)
So... I would suggest that self-hosted is definitely the way you want to go.
I also use blogger.com as well because its really easy to use and you can access this FREE too.
3. What Should my Blog Look Like?
Keep it focused on what your target market would like to see(see step 6).
Keep it professional and carry your branding colours over from social media, to website to your blog.
Don't forget you have to keep standing out from the crowd too. Creating content that people can easily use.
You should have a picture of you in the header or near the top of every page.
You can get a logo, site header or caricature done on fiverr.com from £5.
Oh and definitely don’t go for something that looks too corporate - you’re branding you !
People are in a hurry and you need to capture their attention fast and get across to them what your site is about, and more importantly - what it can do for them!
You can do this with a big bold headline, with video or with pictures, or ideally with a combination of these elements.
Pictures say a thousand words!
You should also have at least one prominent way for people to opt-in to your list on your home page.4.
Maybe you could send your audience to your bootcamp or send them a pdf file so they can subscribe to your list and grab more amazing content?
You NEED to have an opt-in form on each page, giving away something of value to your audience in return for their contact details.
(Don't have anything of value to give away?
You can have your opt-in form in the sidebar, in the header, as a pop-up, in the footer or even in-line in your content.
All of these at once would be overkill but you’ll see that I use a combination of these methods throughout this site.
My email autoresponder does offer the ability to embed opt-in forms on your site but I prefer a dedicated plug-in like Thrive Leads that allows me to split-test the effectiveness of different layouts, headlines and offers.
You can use more cost effective tools such as mail chimp, FREE and then upgrade your account when you have more money coming in too.
5. What to Write About?
When thinking of network marketing blogging topics, do *not* just write about anything.
You need your content to be easily understood and used by your target market.
If you are in a Beauty type MLM and you want to blog about Makeup tips and skincare routines etc. then I highly recommend you do that on a separate blog. Otherwise you will risk alienating both of your audiences.
You’ll be considered a “Jack of all trades" but a master of none!
Keyword Based Content would recommend choosing a fair proportion of your articles based on keywords (terms) that people are searching for in Google.
I use a FREE tool ,Google Keyword Planner.
If you choose your keywords wisely, you can often get ranked on Google with solely on-page SEO.
You can also do posts that are not particularly keyword friendly e.g. “Top 5 Network Marketing Mistakes” but that will attract traffic and links because they are of interest to your audience.
Ask your audience what they want you to write about! You can have an email in your email marketing sequence that asks them what their biggest challenge is right now in their business and you can answer these questions in blog posts.
As your blog works its magic and you become established as an authority in your niche, your audience will begin emailing and messaging you for advice.
Then you simply base your content around these questions and voila - your blog is fuelling itself!
6. How Should You Write?
Because the web has a wealth of information, I would say you need to get to the point , QUICKLY!
People have terribly short attention spans on the web. So you need to match your style to this.
I write in short sentences. Like this one. And short paragraphs.
Like this one.
Write in a conversational style. And ask your audience questions. Are you getting this?
Also, recommend frequent subheadings that captivate your audience and pull them down the page.
Who Are You Writing For?
I recommend taking a moment to imagine who your perfect prospect (or customer) is. Write it down. How old are they? What gender? Are they overweight? What are are they?
Give them a name. Imagine what they look like. Then imagine you’re down the pub / coffee shop chatting with them. That’s how you write.
If you need a bit of help with this then I suggest you check this out.
7. I’ve Set Up My Blog, What Next?
Next, you need to drive traffic to your blog, build a list and build a relationship with that list.
You should also have a way of earning from the people who say no to your opportunity.
Like I was saying before by sending PDF's or doing training bootcamps, that sort of thing.
So now you have all the 7 steps , its up to you to put those wheels in motion.
In fact you're probably thinking you should get your own blog as you read this.
Do you have a blog? Is it network marketing blogging working for you?
What successes have you had?
Got questions?
Drop me a comment below to let me know.
Kind regards
Sarah Marsden
